WCIUjournal
Copy of CROSS-CULTURAL COMMUNICATION

Cross-Cultural Communication

What difficulties in communication do cross-cultural workers face? How can these best be addressed in various settings?

Posts tagged culture
The Reply of African Ethnicist-nationalism to the Overwhelming Mega-culture of Globalization

by Adder Abel Gwoda, Ph. D.

From a cultural point of view, a universal uniformity is emerging which absorbs or dissolves any differences. Under the booster of neoliberal economics, globalization attempts to homogenize different identities following the Western model, resulting in tremendous reactions from endangered cultures. These reactions of identities are of two kinds: the zealot, which is belligerent and can turn into terrorism and the Herodian, which is essentially pacifist and adaptive. A phenomenological analysis of authentic African cultural experience presents an ethnicist acculturation attempt in a bid to diminish the mega-culture of Globalization. This identity reaction which is rather adaptive, known as ethnicist-nationalism, will appear as a valuable contribution to the global justice project in so far as it provides a cosmopolitan flexible citizenship, built out of the postures of sentimental-nationalism and instrumental-globalization.

Read More